Through a process of stakeholder, staff and customer interviews combined with competitor reviews and market research Morph can assess the current state of your existing or proposed business plan, brand position and proposition.All businesses operate across a number of core pillars that form the strategic business review process, namely: People, Product, Technology, Process, Strategy and Commercial.
"Morph ran a complete audit on our joint venture business with O2 and EE called WEVE, the process bought complete clarity regarding the state of the existing business, the opportunities for it to evolve its product and service offering, areas where it could improve financial performance and an understanding of new market opportunities that it could extend into. I would not hesitate to recommend Morph or to work with them again."
“The world of digital business transformation is accessible, but now is the time to morph!”
The business world has fundamentally changed. Uber, the world’s first taxi company owns no vehicles; Facebook the world’s most popular media owner creates no content; Alibaba, the world’s most valuable retailer has no inventory and Airbnb the world’s largest accommodation provider owns no real estate.
How should companies position themselves in this new ever evolving digital economy?
If you’re thinking it’s time to embrace the agile world of digital business you may already be behind the curve. Indeed, lessons have now been learnt from the case-study ‘failures’ of other companies who perhaps leapt a little too prematurely or perhaps didn’t leap at all because of a lack of understanding about the levels of investment required, getting the right skills on board and defining the optimal structure. The world of digital business transformation is accessible, but now is the time to morph!
